I was presented with a wonderful opportunity to create a title treatment for a Disney pilot show called UGH! UGH! tells the story of a prehistoric cave kid finding his way through the modern day with the help of his friends. The mission was to create a title treatment that represented a blending of ancient Prehistoric times with the vibrancy and energy of the present-day. We reached back to ancient cave paintings and drawings as inspiration. Their menthods of symbolic communication by using blunt instruments and simple tools was the effective manner in with they were able to tell amazing stories and convey new and intiguing thoughts. These ideas combined with the utilization of modern techniques helped to develop a fun and engaging logo mark and custom typeface for UGH!
