I was approached to help build upon the newly created Diversity Lecture Series logo, that was developed internally, for the 2017 DLS event. Presented with a tight timeline, the concept agreed upon would focus on the shape of the logo and the colors to convey diversity, friendliness and aproachability. The exaggerated logo shape established a recognizable image that helped to create a memorable connection to the event. Within each shape the key event speaker and other personalities were added to further convey the tone. The completed deliverables included posters, event invites and flyers, and social media promos.
