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HAPPY FEET

Branding Refresh

Company Brand, Brand Guide & Website Refresh

I was presented with a great opportunity to collaborate with the team at Ten Adams in Evansville, IN, on a branding refresh of the footwear company Happy Feet. The original brand marks were subtly tweaked and retained, while new brand colors were established, fonts were updated, and the overall brand tone was refreshed to relect a more modern day Happy Feet experience. Their current website was originally built on the Shopify platform. New designs were created in FIGMA and handed off to a development company to update the Shopify presence.

Check out the brand book here.


Happy Feet
Happy Feet
Happy Feet
Happy Feet
Happy Feet
Happy Feet
Happy Feet
Happy Feet
Happy Feet
Happy Feet
Happy Feet
Happy Feet
Happy Feet