I was approached to develop a new branding for an up and coming smart home technology provider focusing on installation, setup and convenience for the consumer. Ease of use and sense of security were ideas that were important to convey with the logo mark. A series of sketches and conversations with the client led to the icon below which shows not only the security surrounding the home but also gives the connotation to technology itself, one click actions controlling essential daily home activities. Letterhead and packaging are currently in development.
